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Ben & Jerry's Homemade: The Unilever Scoop
Yemen, Gerry; Allayannis, George (Yiorgos); Schill, Michael J. Case F-1656 / Published August 18, 2011 / 6 pages.
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Product Overview

A follow up for Ben & Jerry's Homemade (UVA-F-1364), this case is suitable for MBA, EMBA, and GEMBA programs, and could work as a stand-alone undergraduate introduction to corporate finance and M&A or an introductory strategy class on M&A or post-merger integration. Did the Unilever/Ben & Jerry's merger yield both firms' fundamental objectives? What did the market think? What did each get from the deal? What can students tell about where future value will lay? The case allows students to discuss post-merger integration issues and what makes for a successful merger. The case requires little or no calculations.

Learning Objectives

•Understand the significance of financial performance to publicly traded firms in a capital market •Introduce corporate valuation conceptually and what markets tell us about corporate events, such as a merger •Examine principles of mergers and acquisitions (M&A) and issues related to post-merger integration •Provide an epilogue to how the market reacted to an M&A between two distinctly different companies

  • Overview

    A follow up for Ben & Jerry's Homemade (UVA-F-1364), this case is suitable for MBA, EMBA, and GEMBA programs, and could work as a stand-alone undergraduate introduction to corporate finance and M&A or an introductory strategy class on M&A or post-merger integration. Did the Unilever/Ben & Jerry's merger yield both firms' fundamental objectives? What did the market think? What did each get from the deal? What can students tell about where future value will lay? The case allows students to discuss post-merger integration issues and what makes for a successful merger. The case requires little or no calculations.

  • Learning Objectives

    Learning Objectives

    •Understand the significance of financial performance to publicly traded firms in a capital market •Introduce corporate valuation conceptually and what markets tell us about corporate events, such as a merger •Examine principles of mergers and acquisitions (M&A) and issues related to post-merger integration •Provide an epilogue to how the market reacted to an M&A between two distinctly different companies