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Bayern Brauerei (Abridged)
Farris, Paul W.; Bruner, Robert F. Case F-1744 / Published May 12, 2020 / 2 pages.
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Product Overview

A recently hired marketing executive has been incentivized to grow sales and exploit a newly opened market. The tasks for the student are to evaluate the liberal credit and inventory support the company is extending to its distributors, and consider what information and metrics might be used to evaluate the risk and potential returns from these policies.


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  • Overview

    A recently hired marketing executive has been incentivized to grow sales and exploit a newly opened market. The tasks for the student are to evaluate the liberal credit and inventory support the company is extending to its distributors, and consider what information and metrics might be used to evaluate the risk and potential returns from these policies.

  • Learning Objectives