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AT&T and Olivetti: Analysis of a Failed Strategic Alliance
Spekman, Robert E.; Bolon, Meredith Moskow Case M-0430 / Published November 2, 1993 / 10 pages.
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Product Overview

This case examines the early stages of an alliance between two firms. The case deals with the reasons why the alliance makes sense, and documents how the alliance degrades and eventually fails. It demonstrates how the different expectations of partners can affect the nature and tone of their relationship.


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  • Overview

    This case examines the early stages of an alliance between two firms. The case deals with the reasons why the alliance makes sense, and documents how the alliance degrades and eventually fails. It demonstrates how the different expectations of partners can affect the nature and tone of their relationship.

  • Learning Objectives