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AMF (E): Bowling Ball Strategy
Barrs, Suzanne G.; King, Martin; Colley, John L. Case OM-0708 / Published October 17, 1990 / 8 pages.
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Product Overview

This case describes a company's option to integrate vertically and manufacture bowling balls rather than purchase them for resale. The company's manufacturing strategy is integral to its corporate strategy.


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  • Overview

    This case describes a company's option to integrate vertically and manufacture bowling balls rather than purchase them for resale. The company's manufacturing strategy is integral to its corporate strategy.

  • Learning Objectives