You have no items in your shopping cart.

American Lawbook Corporation (A)
Pfeifer, Phillip E. Case QA-0257 / Published April 5, 1991 / 15 pages.
Format Price Quantity Select
PDF Download
$6.75
Master Hard Copy
$7.00
Student Hard Copy
$7.00
Copyright Permissions
$3.75

Product Overview

This case concerns a lawbook publishing company's procedures for evaluating law school textbook proposals. Several evaluation approaches are possible. Historical cost data, assessments of unit sales, and data on market size and number of competing texts are available for evaluating three new titles. (The B case is QA-0260.)

  • Overview

    This case concerns a lawbook publishing company's procedures for evaluating law school textbook proposals. Several evaluation approaches are possible. Historical cost data, assessments of unit sales, and data on market size and number of competing texts are available for evaluating three new titles. (The B case is QA-0260.)

  • Learning Objectives