You have no items in your shopping cart.

Altamar Brands and Absinthe: Feeding "the Green Fairy"
Moore, Marian Chapman; Correll, Brooke Case M-0844 / Published March 20, 2013 / 11 pages.
Format Price Quantity Select
PDF Download
$6.95
EPUB Download
$6.95
Printed Black & White Copy
$7.25

Product Overview

In May 2007, Altamar Brands signed a contract to represent Kübler Absinthe in the United States. The next month, U.S. consumers greeted the news of absinthe's legalization with abandon. Industry veterans had never before witnessed as high a level of consumer awareness and demand as what preceded the reintroduction of absinthe. After much-heralded product introductions in five major markets, Kübler's CEO found himself with a time-sensitive opportunity to ramp up the company's distribution in the rest of the United States, and he debated implementing an aggressive rollout.


  • Videos List

  • Overview

    In May 2007, Altamar Brands signed a contract to represent Kübler Absinthe in the United States. The next month, U.S. consumers greeted the news of absinthe's legalization with abandon. Industry veterans had never before witnessed as high a level of consumer awareness and demand as what preceded the reintroduction of absinthe. After much-heralded product introductions in five major markets, Kübler's CEO found himself with a time-sensitive opportunity to ramp up the company's distribution in the rest of the United States, and he debated implementing an aggressive rollout.

  • Learning Objectives