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Against the Current: Malden Mills Inc. (D)
Watson, Orson W.; Werhane, Patricia H. Case E-0128 / Published October 7, 1997 / 4 pages.
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Product Overview

This series of cases focuses on Malden Mills' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family's successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the A, B, and C cases (E-0125, E-0126, and E-0127).


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  • Overview

    This series of cases focuses on Malden Mills' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family's successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the A, B, and C cases (E-0125, E-0126, and E-0127).

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