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Against the Current: Malden Mills Inc. (C)
Werhane, Patricia H.; Watson, Orson W. Case E-0127 / Published October 7, 1997 / 4 pages.
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Product Overview

This series of cases focuses on Malden Mills' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family's successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the A, B, and D cases (E-0125, E-0126, and E-0128).

  • Overview

    This series of cases focuses on Malden Mills' strategy for rebuilding its Lawrence, Massachusetts, plants following a catastrophic fire in 1995. Through an analysis of the history of the Feuerstein family's successful management style in the supposedly dying New England textile industry, the case illuminates a unique and consistent corporate identity based on ethics, public relations, and iron-willed determination. See also the A, B, and D cases (E-0125, E-0126, and E-0128).

  • Learning Objectives