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Advertising on the Internet
Farris, Paul W.; McNabb, Jill Corso Technical Note M-0602 / Published August 1, 1999 / 29 pages.
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Product Overview

This technical note introduces the key elements of Internet advertising, including options available to advertisers, pricing, measurement, an overview of the buying process, and a comparison with traditional advertising. The note includes the following appendices: glossary, how to make effective advertisements, and tips for directing traffic to one's site.


  • Videos List

  • Overview

    This technical note introduces the key elements of Internet advertising, including options available to advertisers, pricing, measurement, an overview of the buying process, and a comparison with traditional advertising. The note includes the following appendices: glossary, how to make effective advertisements, and tips for directing traffic to one's site.

  • Learning Objectives