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Advertising Agency Compensation
Shames, Ervin R.; Ferries, John Technical Note M-0539 / Published January 13, 1997 / 3 pages.
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Product Overview

This note briefly examines the history of advertising agency compensation and the types of compensation arrangements currently in use.

  • Overview

    This note briefly examines the history of advertising agency compensation and the types of compensation arrangements currently in use.

  • Learning Objectives