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Advance Auto Parts 2005: Business at a Crossroads
Weiss, Elliott N.; Maiden, Stephen E. Case OM-1546 / Published February 10, 2016 / 6 pages.
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Product Overview

A consultant to a large auto parts retailer is tasked with helping the company develop a strategic response and plan to expand its customer base. The history of the auto parts industry and the impending changes to the market are discussed.

  • Overview

    A consultant to a large auto parts retailer is tasked with helping the company develop a strategic response and plan to expand its customer base. The history of the auto parts industry and the impending changes to the market are discussed.

  • Learning Objectives