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A Tough Sell in Sales Management (C): Epilogue
Grenblad, Daniel; Yemen, Gerry Case M-0741 / Published April 7, 2006 / 1 pages.
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As a manager of a global subsidiary, how skilled should you be in predicting a customer's behavior? Larry Swartz, country manager at Genua in Sweden AB, an IT services company, and one of his sales people were awaiting a promised fax about a sweet deal he


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  • Overview

    As a manager of a global subsidiary, how skilled should you be in predicting a customer's behavior? Larry Swartz, country manager at Genua in Sweden AB, an IT services company, and one of his sales people were awaiting a promised fax about a sweet deal he

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