You have no items in your shopping cart.

A Practical Guide to Conjoint Analysis
Wilcox, Ronald T. Technical Note M-0675 / Published August 26, 2003 / 8 pages.
Format Price Quantity Select
PDF Download
$6.75
EPUB Download
$6.75
Printed Black & White Copy
$7.00

Product Overview

This technical note provides an overview of conjoint analysis. It shows how to interpret standard conjoint analysis output and the uses of that output. It provides several examples of how output can be converted to managerially useful information.


  • Videos List

  • Overview

    This technical note provides an overview of conjoint analysis. It shows how to interpret standard conjoint analysis output and the uses of that output. It provides several examples of how output can be converted to managerially useful information.

  • Learning Objectives