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A Practical Guide to Conjoint Analysis
Wilcox, Ronald T. Technical Note M-0675 / Published August 26, 2003 / 8 pages.
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Product Overview

This technical note provides an overview of conjoint analysis. It shows how to interpret standard conjoint analysis output and the uses of that output. It provides several examples of how output can be converted to managerially useful information.

  • Overview

    This technical note provides an overview of conjoint analysis. It shows how to interpret standard conjoint analysis output and the uses of that output. It provides several examples of how output can be converted to managerially useful information.

  • Learning Objectives