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A New Team Face
Davidson, Martin N.; Magnuson, Erin; Yemen, Gerry Case OB-0920 / Published November 12, 2007
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Product Overview

A marketing team, asked to compile a marketing deck in response to an urgent request by the head of a business, has completed the task. Still the team leader is concerned about the dynamics he observed during the meeting of his marketing group team. He has noticed that a recent recruit to the team, an African American, is being ignored when he contributes to the discussion although his ideas are solid ones. The leader is left with some nagging questions: What happened to this recruit in the meeting? Why wasn't he more integrated into the team? How was he feeling about the meeting? And most important, was there any way to make the collaborative process more effective the next time around?

  • Overview

    A marketing team, asked to compile a marketing deck in response to an urgent request by the head of a business, has completed the task. Still the team leader is concerned about the dynamics he observed during the meeting of his marketing group team. He has noticed that a recent recruit to the team, an African American, is being ignored when he contributes to the discussion although his ideas are solid ones. The leader is left with some nagging questions: What happened to this recruit in the meeting? Why wasn't he more integrated into the team? How was he feeling about the meeting? And most important, was there any way to make the collaborative process more effective the next time around?

  • Learning Objectives