You have no items in your shopping cart.

A Concise Guide to Parent Brands and Subbrands
Wilcox, Ronald T. Technical Note M-0973 / Published August 19, 2021 / 5 pages.
Format Price Quantity Select
PDF Download
$6.95
EPUB Download
$6.95
Printed Black & White Copy
$7.95

Product Overview

In the field of branding, terms like parent brands and subbrands are often used in imprecise ways. The general lack of clarity around these terms can lead to poor marketing communication and confusion about marketing strategy. This note offers a synopsis of what parent brands and subbrands are, explains the advantages and disadvantages of incorporating them into a company’s brand architecture, and provides numerous examples of each.


  • Videos List

  • Overview

    In the field of branding, terms like parent brands and subbrands are often used in imprecise ways. The general lack of clarity around these terms can lead to poor marketing communication and confusion about marketing strategy. This note offers a synopsis of what parent brands and subbrands are, explains the advantages and disadvantages of incorporating them into a company’s brand architecture, and provides numerous examples of each.

  • Learning Objectives