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A Better Yoga Block: Shanti Creek Yoga Products
Fairchild, Gregory B.; Rourke, Brad Case ENT-0190 / Published April 27, 2012 / 10 pages.
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Product Overview

This case follows a protagonist as he tries to secure start-up capital to get his entrepreneurial venture going. With the company still in its conceptual stage, students must evaluate everything in a business plan: from the initial product design, to marketing, fabrication, and logistics. The case ends with a pitch scenario to a potential investor.


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  • Overview

    This case follows a protagonist as he tries to secure start-up capital to get his entrepreneurial venture going. With the company still in its conceptual stage, students must evaluate everything in a business plan: from the initial product design, to marketing, fabrication, and logistics. The case ends with a pitch scenario to a potential investor.

  • Learning Objectives