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The Design of Experiments
The Design of Experiments
In innovation, experimentation is much talked about in the abstract, but poorly understood in practice. It bridges solution generation and implementation, yet often takes the form of smaller-scale pilots rather than learning-oriented experiments. Building an evidence base behind new ideas, and particularly being ready to discard what doesn’t work, is critical for successful innovation. This techni
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Product–Market Alignment
Product–Market Alignment
The ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously generate value, even as their markets change. Traditionally, managers seeking to develop new products or reexamine current offerings have relied on frameworks that compare customer views on the desira
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Geopolitics and the Global Semiconductor Industry
Geopolitics and the Global Semiconductor Industry
This note describes the exponential growth of semiconductor technology over the last 40 years, as well as the evolution of the semiconductor value chain. Semiconductor integrated circuits (ICs) are essential to all modern electronic equipment and are used in virtually every industry, including consumer electronics, office equipment, appliances, and automobiles. Semiconductor complexity and process
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Google Cloud Platform: BigQuery Explainable AI
Google Cloud Platform: BigQuery Explainable AI
Machine-learning (ML) models have become a common tool used across a multitude of industries to help people make decisions. As these models have increased in predictive power, many have also grown in complexity. The pursuit to improve the accuracy of predictions has diminished the interpretability of many models—leaving users with little understanding of the model’s behavior or trust in its predic
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Google Cloud Platform: Cloud Storage
Google Cloud Platform: Cloud Storage
Google Cloud Platform (GCP) offers Cloud Storage, a popular cloud computing resource for data storage. This note provides information about uploading data to Cloud Storage, creating BigQuery tables from data found in Cloud Storage, previewing files in Cloud Storage, and sharing Cloud Storage buckets.
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Introduction to Tableau
Introduction to Tableau
Tableau is a powerful visualization software that supports the data analysis process. The program allows users to create custom visualizations from datasets of all sizes and types using a simple drag-and-drop interface. This note introduces new users to Tableau by providing guidance on connecting to data, exploring the interface, and creating a number of common visualizations.
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Google Cloud Platform: BigQuery
Google Cloud Platform: BigQuery
Google Cloud Platform (GCP) offers a popular cloud computing resource for writing Structured Query Language (SQL) queries. The resource is called BigQuery. This note provides step-by-step information about accessing BigQuery and using it to upload and explore data. It also includes a quick-start guide.
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A Darden Perspective: Teaching Cases—Plan, Listen, Dance
A Darden Perspective: Teaching Cases—Plan, Listen, Dance
Anthony Palomba arrived in Charlottesville, Virginia, in August 2020 as a visiting scholar at the University of Virginia Darden School of Business (Darden). As a media-management and audience-analysis scholar, Palomba had previously assigned media- and entertainment-business-based cases to students to read. However, he had no idea how to exercise the case method in the classroom. In order to under
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The Business of Broadway: When Art Meets Business
The Business of Broadway: When Art Meets Business
While there will always be a place in this world for “art for art’s sake,” the artistic value of creative works need not be diminished by the application of commercial considerations. In fact, the argument can be made that both artist and consumer benefit when these two worlds are harmoniously fused. This note explores this notion, with the authors developing a reference document for business and
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Sustainable Competitive Advantage
Sustainable Competitive Advantage
This note discusses the sources of competitive advantage for firms, including scale economies, network economies, counter positioning, switching costs, branding, cornered resources, and process power. It also introduces the features of sustainable competitive advantage, offers examples, and includes a framework for assessing the sustainability of each source of competitive advantage. This note i
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The United States of America: An Annual Report Compilation, ...
The United States of America: An Annual Report Compilation, 2020
This technical note provides a compiled 2020 annual report for the United States of America, consolidated for the public and private sectors. It includes financial statements, accompanying notes, discussion and analysis, and a summary of risk factors. An introductory section specifies the report’s overarching purpose, as well as describing the role of accounting more generally for any defined enti
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An Introduction to Supplier Diversity
An Introduction to Supplier Diversity
Beyond providing increased opportunities to underrepresented businesses for participating in the procurement process, supplier-diversity initiatives offer substantive financial benefits to the buyer organization. However, significant challenges may be associated with designing, implementing, and evaluating the socioeconomic impact of supplier-diversity initiatives. This technical note is designed
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